(CEO: Andreas Ueno-Olausson, Head Office: Shibuya-ku, Tokyo; hereinafter referred to as Virtusize) has launched an online shopping service for  “allureville”, a women's brand operated by Far East Company, Inc. (headquartered in Shibuya-ku, Tokyo; Akihito Sawai, President & CEO; hereinafter allureville)

Under the theme of REFINED STYLE MIX which mixes feminine, elegant, and masculine spices, “allureville” is dedicated to high-quality manufacturing and has evolved with the times, specializing in the standard "allureville" and dress lines, and has launched the MOON and MASCULINE lines. In addition to the two original brands LOULOU WILLOUGHBY with the categories of MOON and SUN, we offer a mix of items purchased from home and abroad for each taste and occasion.

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Service Overview

• Comfortable online try-on function and convincing size recommendations
• Smooth comparison of personal silhouettes and favorite items
• Intuitive confirmation of detailed fit with “Body to Clothes Comparison”
• Compare sizes between items you have in your closet and items you have purchased with the "Compare Clothes" feature
• With a simple click on an icon, you can check registered clothes at a glance and easily compare them with each other.

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Create Your Own Collection of Favorites

You can create your own personal collection in the "Online Closet". Clothes purchased from Virtusize's partner stores are automatically added to your closet, allowing you to manage your collection across stores and brands.

You can also add items you are interested in to your closet without having to purchase them in order to compare the sizes.

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Two Silhouettes to Give You the Right Size

All product sizes can be checked with a single touch using the size buttons on the screen. For each clothing size, the sizing information of each product is displayed and the information of all different sizes is available at a glance. If you already have size data or a purchase history, the system also suggests clothing sizes. These are sizes that are close to the silhouette of the items in your closet, or those that people with a similar body silhouette would choose.

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Compare Everyday Items with Items like Bags and Purses

Check the functionality of the item by comparing it to a variety of everyday items.

For selecting fashion items such as bags and wallets, Virtusize service offers a wide variety of item silhouettes, allowing you to check the practicality of different items one by one.

In the category of business and school bags, standard B5~A4 size paper, devices such as PCs, tablets, and smartphones, and tumblers are available for comparison, while in the wallet category, you can find products that are closer to the size you are looking for by comparing sizes with banknotes and credit cards.

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In addition to the standard tote bag, a wide range of silhouettes are available, including clutches, backpacks, and suitcases.

For more information, please visit

https://www.virtusize.com/articles/new-feature-everyday-item-en

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In addition to item-to-item comparisons, “Virtusize” offers size comparison services from a different perspective than existing services, including personalized silhouette comparisons. We are constantly updating our service to solve users' size concerns and provide a worry-free online shopping experience.

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About Far East Company, Inc.

Far East Company, Inc, started in 1998 with the launch of the ANAYI brand, and continues to offer the distinctive authentic quality of Far East Company through its diverse fashion offerings such as “allureville” and HOUSE OF LOTUS.

Under the new concept of “For More Beautiful Elegance”, ANAYI is committed to create high-quality, eternally designed clothes that will make every woman more beautiful and more elegant. We propose styles loved by everyone, which class up every woman's beauty and elegance.

This is the official online store of ANAYI : https://www.anayi.com/

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