Covid-19 update: While online fashion sales remain robust, safety concerns create volatility

Covid-19 update: While online fashion sales remain robust, safety concerns create volatility

Covid-19 update: While online fashion sales remain robust, safety concerns create volatility

Our previous research report, published on March 28th, showed that online fashion had so far been resilient in the face of covid-19, with year on year revenue growth of around 18 to 19% over the period of end of February to end of March.  


So, what has happened since then? 


We believe there are two main factors working to impact online fashion sales during the current situation:

  1. Users are pushed towards online sales - which drives up online fashion sales.
  2. The reduced focus on non-essential consumption, including fashion - which is reducing online fashion sales



The underlying trend this year, disregarding covid-19, compared to last year, has shown an increasing emphasis of shopping online. Our data indicates that online fashion sales would likely have grown in excess of 20% year on year in absence of the current covid-19 situation. It would likely have been a very strong year for online fashion. 


We still see resilience in online fashion sales but we can also observe a strong anxiety in the consumer market. 


While online fashion sales during this last month are still 10% higher compared to last year, public safety announcements declaring stricter shutdowns etc are causing consumers to respond by curtailing spending on fashion.  



■ Outline of the survey

Survey period (1) : From January 3, 2020 to April 23, 2020

Survey period (2) : From January 4, 2019 last year to April 25, 2019, including the same number of days as survey period  (1)

Survey data: Over 3 million online purchases from leading fashion e-commerce retailers in Japan


◆Click here for inquiries regarding this news.

Our previous research report, published on March 28th, showed that online fashion had so far been resilient in the face of covid-19, with year on year revenue growth of around 18 to 19% over the period of end of February to end of March.  


So, what has happened since then? 


We believe there are two main factors working to impact online fashion sales during the current situation:

  1. Users are pushed towards online sales - which drives up online fashion sales.
  2. The reduced focus on non-essential consumption, including fashion - which is reducing online fashion sales



The underlying trend this year, disregarding covid-19, compared to last year, has shown an increasing emphasis of shopping online. Our data indicates that online fashion sales would likely have grown in excess of 20% year on year in absence of the current covid-19 situation. It would likely have been a very strong year for online fashion. 


We still see resilience in online fashion sales but we can also observe a strong anxiety in the consumer market. 


While online fashion sales during this last month are still 10% higher compared to last year, public safety announcements declaring stricter shutdowns etc are causing consumers to respond by curtailing spending on fashion.  



■ Outline of the survey

Survey period (1) : From January 3, 2020 to April 23, 2020

Survey period (2) : From January 4, 2019 last year to April 25, 2019, including the same number of days as survey period  (1)

Survey data: Over 3 million online purchases from leading fashion e-commerce retailers in Japan


◆Click here for inquiries regarding this news.

Our previous research report, published on March 28th, showed that online fashion had so far been resilient in the face of covid-19, with year on year revenue growth of around 18 to 19% over the period of end of February to end of March.  


So, what has happened since then? 


We believe there are two main factors working to impact online fashion sales during the current situation:

  1. Users are pushed towards online sales - which drives up online fashion sales.
  2. The reduced focus on non-essential consumption, including fashion - which is reducing online fashion sales



The underlying trend this year, disregarding covid-19, compared to last year, has shown an increasing emphasis of shopping online. Our data indicates that online fashion sales would likely have grown in excess of 20% year on year in absence of the current covid-19 situation. It would likely have been a very strong year for online fashion. 


We still see resilience in online fashion sales but we can also observe a strong anxiety in the consumer market. 


While online fashion sales during this last month are still 10% higher compared to last year, public safety announcements declaring stricter shutdowns etc are causing consumers to respond by curtailing spending on fashion.  



■ Outline of the survey

Survey period (1) : From January 3, 2020 to April 23, 2020

Survey period (2) : From January 4, 2019 last year to April 25, 2019, including the same number of days as survey period  (1)

Survey data: Over 3 million online purchases from leading fashion e-commerce retailers in Japan


◆Click here for inquiries regarding this news.

Tell us more about you to download

ありがとうございます!下のボタンより資料をダウンロードしてください。
ダウンロード
Oops! Something went wrong while submitting the form.
Thank you! Please download the file below.
Download a file
Oops! Something went wrong while submitting the form.
감사합니다! 파일을 다운로드해주세요!
파일 다운로드
Oops! Something went wrong while submitting the form.

Up next

オンライン試着の「Virtusize」、Shopifyアプリストアにてサイズレコメンドアプリを提供開始

Virtusize、 eコマースロス問題解決会議にて、”Top8 Innovator”を受賞!

「日経MJ」にバーチャサイズが掲載されました!

Brand New Design! 最新デザインの「バーチャサイズ」をセレクトショップBEAMSに提供開始

Virtusizeがフットウェア領域へ進出 - ニューワールドカンパニーとの業務提携により両社の先端技術を活かした次世代サイジングサービスの提供へ

オンライン試着を提供する「Virtusize」、ネイティブアプリでもサイズのお悩みを解決

Virtusize is now available on Shopify!

Virtusize selected as a "Top 8 Innovator" at 2021 ECR E-Commerce Loss Challenge!

Virtusize was featured in "Nikkei MJ"!

Brand New Design! Virtusize is back with a brand new design. Try us out on BEAMS ONLINE STORE

Announcement on our latest business alliance with New World Company

New feature announcement!

버츄사이즈, 온라인 쇼핑 솔루션 새 버전 출시

입어볼 수 없다면, 가지고 있는 옷과 비교해보세요. 사이즈 솔루션 ‘버츄사이즈’

코로나(COVID-19) 바이러스가 일본 패션시장에 미친 영향

비대면 패션/유통 부상한다

Inside Fashion #1: SANYO SHOKAI