New Partner - MASH Style Lab Co., Ltd.

New Partner - MASH Style Lab Co., Ltd.

New Partner - MASH Style Lab Co., Ltd.

(CEO: Andreas Ueno-Olausson , Head Office: Shibuya-ku, Tokyo; hereinafter referred to as Virtusize) has started providing its products to the women's brand MIESROHE operated by MASH Style Lab Co., Ltd. , Inc. (President: Hiroyuki Kondo, headquartered in Chiyoda-ku, Tokyo; hereinafter referred to as MASH Style Lab Co., Ltd. ) has started to introduce its online try-on solution “Virtusize” to the official websites of the ladies' brands MIESROHE, styling/, and FURFUR, and the men's brand AOURE.

MIESROHE, launched in March 2022, is a new brand with the motto "design proposals for sensible, independent women who don't want to dress up more than necessary."

AOURE, launched at the same time, is a new brand with creative director Keijo Toga and design supervisor Jun Hashimoto, and is based on the concept of "Affordable Chic - daily life with quality clothes." The two brands have introduced virtual sizing since their launch, and many customers are already using the size comparison function when shopping.

styling/ is headed by top stylist Kei Shirahata and has virtual sizing in its product line. This means that MASH Style Lab's 11 e-commerce sites can now offer a shopping experience that includes Virtusize.

Service Overview

  • Comfortable online try-on function and convincing size recommendations
  • Smooth comparison of personal silhouettes and favorite items
  • Intuitive confirmation of detailed fit with “Body to Clothes Comparison”
  • Compare sizes between items you have in your closet and items you have purchased with the "Compare Clothes" feature
  • With a simple click on an icon, you can check registered clothes at a glance and easily compare them with each other.

Create Your Own Collection of Favorites

You can create your own personal collection in the "Online Closet". Clothes purchased from Virtusize's partner stores are automatically added to your closet, allowing you to manage your collection across stores and brands.

You can also add items you are interested in to your closet without having to purchase them in order to compare the sizes.

Two Silhouettes to Give You the Right Size

All product sizes can be checked with a single touch using the size buttons on the screen. For each clothing size, the sizing information of each product is displayed and the information of all different sizes is available at a glance. If you already have size data or a purchase history, the system also suggests clothing sizes. These are sizes that are close to the silhouette of the items in your closet, or those that people with a similar body silhouette would choose.

Compare Everyday Items with Items like Bags and Purses

Check the functionality of the item by comparing it to a variety of everyday items.

For selecting fashion items such as bags and wallets, Virtusize service offers a wide variety of item silhouettes, allowing you to check the practicality of different items one by one.

In the category of business and school bags, standard B5~A4 size paper, devices such as PCs, tablets, and smartphones, and tumblers are available for comparison, while in the wallet category, you can find products that are closer to the size you are looking for by comparing sizes with banknotes and credit cards.

In addition to the standard tote bag, a wide range of silhouettes are available, including clutches, backpacks, and suitcases.

For more information, please visit

https://www.virtusize.com/articles/new-feature-everyday-item-en

In addition to item-to-item comparisons, Virtusize offers size comparison services from a different perspective than existing services, including personalized silhouette comparisons. We are constantly updating our service to solve users' size concerns and provide a worry-free online shopping experience.

About MASH Style Lab Co., Ltd.

« We deliver happiness to people by giving shape to our ideas." This is the corporate philosophy of the MASH Style Lab Co., Ltd. which is engaged in a wide range of businesses including fashion, beauty, food, design, and real estate. The company operates a total of 19 brands, including the fashion brand SNIDEL and the loungewear brand “Gelato Pique”.

This is the official website of MASH Style Lab Co., Ltd.
https://www.ms-lab.com/

(CEO: Andreas Ueno-Olausson , Head Office: Shibuya-ku, Tokyo; hereinafter referred to as Virtusize) has started providing its products to the women's brand MIESROHE operated by MASH Style Lab Co., Ltd. , Inc. (President: Hiroyuki Kondo, headquartered in Chiyoda-ku, Tokyo; hereinafter referred to as MASH Style Lab Co., Ltd. ) has started to introduce its online try-on solution “Virtusize” to the official websites of the ladies' brands MIESROHE, styling/, and FURFUR, and the men's brand AOURE.

MIESROHE, launched in March 2022, is a new brand with the motto "design proposals for sensible, independent women who don't want to dress up more than necessary."

AOURE, launched at the same time, is a new brand with creative director Keijo Toga and design supervisor Jun Hashimoto, and is based on the concept of "Affordable Chic - daily life with quality clothes." The two brands have introduced virtual sizing since their launch, and many customers are already using the size comparison function when shopping.

styling/ is headed by top stylist Kei Shirahata and has virtual sizing in its product line. This means that MASH Style Lab's 11 e-commerce sites can now offer a shopping experience that includes Virtusize.

Service Overview

  • Comfortable online try-on function and convincing size recommendations
  • Smooth comparison of personal silhouettes and favorite items
  • Intuitive confirmation of detailed fit with “Body to Clothes Comparison”
  • Compare sizes between items you have in your closet and items you have purchased with the "Compare Clothes" feature
  • With a simple click on an icon, you can check registered clothes at a glance and easily compare them with each other.

Create Your Own Collection of Favorites

You can create your own personal collection in the "Online Closet". Clothes purchased from Virtusize's partner stores are automatically added to your closet, allowing you to manage your collection across stores and brands.

You can also add items you are interested in to your closet without having to purchase them in order to compare the sizes.

Two Silhouettes to Give You the Right Size

All product sizes can be checked with a single touch using the size buttons on the screen. For each clothing size, the sizing information of each product is displayed and the information of all different sizes is available at a glance. If you already have size data or a purchase history, the system also suggests clothing sizes. These are sizes that are close to the silhouette of the items in your closet, or those that people with a similar body silhouette would choose.

Compare Everyday Items with Items like Bags and Purses

Check the functionality of the item by comparing it to a variety of everyday items.

For selecting fashion items such as bags and wallets, Virtusize service offers a wide variety of item silhouettes, allowing you to check the practicality of different items one by one.

In the category of business and school bags, standard B5~A4 size paper, devices such as PCs, tablets, and smartphones, and tumblers are available for comparison, while in the wallet category, you can find products that are closer to the size you are looking for by comparing sizes with banknotes and credit cards.

In addition to the standard tote bag, a wide range of silhouettes are available, including clutches, backpacks, and suitcases.

For more information, please visit

https://www.virtusize.com/articles/new-feature-everyday-item-en

In addition to item-to-item comparisons, Virtusize offers size comparison services from a different perspective than existing services, including personalized silhouette comparisons. We are constantly updating our service to solve users' size concerns and provide a worry-free online shopping experience.

About MASH Style Lab Co., Ltd.

« We deliver happiness to people by giving shape to our ideas." This is the corporate philosophy of the MASH Style Lab Co., Ltd. which is engaged in a wide range of businesses including fashion, beauty, food, design, and real estate. The company operates a total of 19 brands, including the fashion brand SNIDEL and the loungewear brand “Gelato Pique”.

This is the official website of MASH Style Lab Co., Ltd.
https://www.ms-lab.com/

(CEO: Andreas Ueno-Olausson , Head Office: Shibuya-ku, Tokyo; hereinafter referred to as Virtusize) has started providing its products to the women's brand MIESROHE operated by MASH Style Lab Co., Ltd. , Inc. (President: Hiroyuki Kondo, headquartered in Chiyoda-ku, Tokyo; hereinafter referred to as MASH Style Lab Co., Ltd. ) has started to introduce its online try-on solution “Virtusize” to the official websites of the ladies' brands MIESROHE, styling/, and FURFUR, and the men's brand AOURE.

MIESROHE, launched in March 2022, is a new brand with the motto "design proposals for sensible, independent women who don't want to dress up more than necessary."

AOURE, launched at the same time, is a new brand with creative director Keijo Toga and design supervisor Jun Hashimoto, and is based on the concept of "Affordable Chic - daily life with quality clothes." The two brands have introduced virtual sizing since their launch, and many customers are already using the size comparison function when shopping.

styling/ is headed by top stylist Kei Shirahata and has virtual sizing in its product line. This means that MASH Style Lab's 11 e-commerce sites can now offer a shopping experience that includes Virtusize.

Service Overview

  • Comfortable online try-on function and convincing size recommendations
  • Smooth comparison of personal silhouettes and favorite items
  • Intuitive confirmation of detailed fit with “Body to Clothes Comparison”
  • Compare sizes between items you have in your closet and items you have purchased with the "Compare Clothes" feature
  • With a simple click on an icon, you can check registered clothes at a glance and easily compare them with each other.

Create Your Own Collection of Favorites

You can create your own personal collection in the "Online Closet". Clothes purchased from Virtusize's partner stores are automatically added to your closet, allowing you to manage your collection across stores and brands.

You can also add items you are interested in to your closet without having to purchase them in order to compare the sizes.

Two Silhouettes to Give You the Right Size

All product sizes can be checked with a single touch using the size buttons on the screen. For each clothing size, the sizing information of each product is displayed and the information of all different sizes is available at a glance. If you already have size data or a purchase history, the system also suggests clothing sizes. These are sizes that are close to the silhouette of the items in your closet, or those that people with a similar body silhouette would choose.

Compare Everyday Items with Items like Bags and Purses

Check the functionality of the item by comparing it to a variety of everyday items.

For selecting fashion items such as bags and wallets, Virtusize service offers a wide variety of item silhouettes, allowing you to check the practicality of different items one by one.

In the category of business and school bags, standard B5~A4 size paper, devices such as PCs, tablets, and smartphones, and tumblers are available for comparison, while in the wallet category, you can find products that are closer to the size you are looking for by comparing sizes with banknotes and credit cards.

In addition to the standard tote bag, a wide range of silhouettes are available, including clutches, backpacks, and suitcases.

For more information, please visit

https://www.virtusize.com/articles/new-feature-everyday-item-en

In addition to item-to-item comparisons, Virtusize offers size comparison services from a different perspective than existing services, including personalized silhouette comparisons. We are constantly updating our service to solve users' size concerns and provide a worry-free online shopping experience.

About MASH Style Lab Co., Ltd.

« We deliver happiness to people by giving shape to our ideas." This is the corporate philosophy of the MASH Style Lab Co., Ltd. which is engaged in a wide range of businesses including fashion, beauty, food, design, and real estate. The company operates a total of 19 brands, including the fashion brand SNIDEL and the loungewear brand “Gelato Pique”.

This is the official website of MASH Style Lab Co., Ltd.
https://www.ms-lab.com/

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New Partner - MASH Style Lab Co., Ltd.

(CEO: Andreas Ueno-Olausson , Head Office: Shibuya-ku, Tokyo; hereinafter referred to as Virtusize) has started providing its products to the women's brand MIESROHE operated by MASH Style Lab Co., Ltd. , Inc. (President: Hiroyuki Kondo, headquartered in Chiyoda-ku, Tokyo; hereinafter referred to as MASH Style Lab Co., Ltd. ) has started to introduce its online try-on solution “Virtusize” to the official websites of the ladies' brands MIESROHE, styling/, and FURFUR, and the men's brand AOURE.

MIESROHE, launched in March 2022, is a new brand with the motto "design proposals for sensible, independent women who don't want to dress up more than necessary."

AOURE, launched at the same time, is a new brand with creative director Keijo Toga and design supervisor Jun Hashimoto, and is based on the concept of "Affordable Chic - daily life with quality clothes." The two brands have introduced virtual sizing since their launch, and many customers are already using the size comparison function when shopping.

styling/ is headed by top stylist Kei Shirahata and has virtual sizing in its product line. This means that MASH Style Lab's 11 e-commerce sites can now offer a shopping experience that includes Virtusize.

Service Overview

  • Comfortable online try-on function and convincing size recommendations
  • Smooth comparison of personal silhouettes and favorite items
  • Intuitive confirmation of detailed fit with “Body to Clothes Comparison”
  • Compare sizes between items you have in your closet and items you have purchased with the "Compare Clothes" feature
  • With a simple click on an icon, you can check registered clothes at a glance and easily compare them with each other.

Create Your Own Collection of Favorites

You can create your own personal collection in the "Online Closet". Clothes purchased from Virtusize's partner stores are automatically added to your closet, allowing you to manage your collection across stores and brands.

You can also add items you are interested in to your closet without having to purchase them in order to compare the sizes.

Two Silhouettes to Give You the Right Size

All product sizes can be checked with a single touch using the size buttons on the screen. For each clothing size, the sizing information of each product is displayed and the information of all different sizes is available at a glance. If you already have size data or a purchase history, the system also suggests clothing sizes. These are sizes that are close to the silhouette of the items in your closet, or those that people with a similar body silhouette would choose.

Compare Everyday Items with Items like Bags and Purses

Check the functionality of the item by comparing it to a variety of everyday items.

For selecting fashion items such as bags and wallets, Virtusize service offers a wide variety of item silhouettes, allowing you to check the practicality of different items one by one.

In the category of business and school bags, standard B5~A4 size paper, devices such as PCs, tablets, and smartphones, and tumblers are available for comparison, while in the wallet category, you can find products that are closer to the size you are looking for by comparing sizes with banknotes and credit cards.

In addition to the standard tote bag, a wide range of silhouettes are available, including clutches, backpacks, and suitcases.

For more information, please visit

https://www.virtusize.com/articles/new-feature-everyday-item-en

In addition to item-to-item comparisons, Virtusize offers size comparison services from a different perspective than existing services, including personalized silhouette comparisons. We are constantly updating our service to solve users' size concerns and provide a worry-free online shopping experience.

About MASH Style Lab Co., Ltd.

« We deliver happiness to people by giving shape to our ideas." This is the corporate philosophy of the MASH Style Lab Co., Ltd. which is engaged in a wide range of businesses including fashion, beauty, food, design, and real estate. The company operates a total of 19 brands, including the fashion brand SNIDEL and the loungewear brand “Gelato Pique”.

This is the official website of MASH Style Lab Co., Ltd.
https://www.ms-lab.com/

(CEO: Andreas Ueno-Olausson , Head Office: Shibuya-ku, Tokyo; hereinafter referred to as Virtusize) has started providing its products to the women's brand MIESROHE operated by MASH Style Lab Co., Ltd. , Inc. (President: Hiroyuki Kondo, headquartered in Chiyoda-ku, Tokyo; hereinafter referred to as MASH Style Lab Co., Ltd. ) has started to introduce its online try-on solution “Virtusize” to the official websites of the ladies' brands MIESROHE, styling/, and FURFUR, and the men's brand AOURE.

MIESROHE, launched in March 2022, is a new brand with the motto "design proposals for sensible, independent women who don't want to dress up more than necessary."

AOURE, launched at the same time, is a new brand with creative director Keijo Toga and design supervisor Jun Hashimoto, and is based on the concept of "Affordable Chic - daily life with quality clothes." The two brands have introduced virtual sizing since their launch, and many customers are already using the size comparison function when shopping.

styling/ is headed by top stylist Kei Shirahata and has virtual sizing in its product line. This means that MASH Style Lab's 11 e-commerce sites can now offer a shopping experience that includes Virtusize.

Service Overview

  • Comfortable online try-on function and convincing size recommendations
  • Smooth comparison of personal silhouettes and favorite items
  • Intuitive confirmation of detailed fit with “Body to Clothes Comparison”
  • Compare sizes between items you have in your closet and items you have purchased with the "Compare Clothes" feature
  • With a simple click on an icon, you can check registered clothes at a glance and easily compare them with each other.

Create Your Own Collection of Favorites

You can create your own personal collection in the "Online Closet". Clothes purchased from Virtusize's partner stores are automatically added to your closet, allowing you to manage your collection across stores and brands.

You can also add items you are interested in to your closet without having to purchase them in order to compare the sizes.

Two Silhouettes to Give You the Right Size

All product sizes can be checked with a single touch using the size buttons on the screen. For each clothing size, the sizing information of each product is displayed and the information of all different sizes is available at a glance. If you already have size data or a purchase history, the system also suggests clothing sizes. These are sizes that are close to the silhouette of the items in your closet, or those that people with a similar body silhouette would choose.

Compare Everyday Items with Items like Bags and Purses

Check the functionality of the item by comparing it to a variety of everyday items.

For selecting fashion items such as bags and wallets, Virtusize service offers a wide variety of item silhouettes, allowing you to check the practicality of different items one by one.

In the category of business and school bags, standard B5~A4 size paper, devices such as PCs, tablets, and smartphones, and tumblers are available for comparison, while in the wallet category, you can find products that are closer to the size you are looking for by comparing sizes with banknotes and credit cards.

In addition to the standard tote bag, a wide range of silhouettes are available, including clutches, backpacks, and suitcases.

For more information, please visit

https://www.virtusize.com/articles/new-feature-everyday-item-en

In addition to item-to-item comparisons, Virtusize offers size comparison services from a different perspective than existing services, including personalized silhouette comparisons. We are constantly updating our service to solve users' size concerns and provide a worry-free online shopping experience.

About MASH Style Lab Co., Ltd.

« We deliver happiness to people by giving shape to our ideas." This is the corporate philosophy of the MASH Style Lab Co., Ltd. which is engaged in a wide range of businesses including fashion, beauty, food, design, and real estate. The company operates a total of 19 brands, including the fashion brand SNIDEL and the loungewear brand “Gelato Pique”.

This is the official website of MASH Style Lab Co., Ltd.
https://www.ms-lab.com/

Up next

【ご報告】Virtusize10周年パーティを開催いたしました!

【Update!】シューズサービスのデザインをアップデートしました!

クライアント様向けFAQページを開設いたしました!

【お知らせ】 オフィスのお引越しを行いました!

【WWD掲載】返品率11%削減 「アンダーアーマー」とタッグ、バーチャサイズが初の「シューズ のオンライン試着」実装

【新機能】好みの着こなしでオンライン試着できるアシスタント機能をリリース!多様化する着こなし需要に応える

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