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Global online payments company “Klarna” from Sweden featured Virtusize in their latest news release.
In this article about the strong growth of fashion sales online in Europe and Sweden in particular, our CEO Andreas spoke with Klarna about the future of user expectations and shopping behavior.
The following is an excerpt from Klarna’s official news publication, translated and reprinted.
The original text is in Swedish, but the following is translated into English. Please have a look!
Clothing sales online are increasing sharply - but Swedes want better help finding the right size
Stockholm, October 9 - During the corona pandemic, online clothing sales have increased significantly. But almost all Swedes who bought clothes online have at some point experienced that the clothes they bought do not fit as expected. The solution can be virtual test rooms that are currently succeeding in Asia.
Statistics from Klarna * show that online sales of clothing and footwear increased by 57% during the corona pandemic compared with the corresponding period last year, and the trend continued in the autumn with a 61% increase in sales in September. At the same time, a recent survey ** shows that about half (46%) do not feel that they get good enough help in finding the right size and almost everyone (95%) who bought clothes online at some point has experienced that the size did not fit as expected.
The vast majority of Swedish fashion shoppers have expectations of better aids in the future. Seven out of ten (69%) would already like to try on clothes in a virtual test room to see with technical aids how the clothes fit to get the right size. As many as eight out of ten (82%) expect it to become more common among online stores in the future.
Virtusize is a Swedish company that provides virtual fitting rooms and which in recent years has grown explosively, especially in the Asian market. The company's services are used today in about a fifth of all Japanese fashion purchases online, but also by well-known Swedish brands such as Acne and Nudie. With Virtusize, customers can create a personal digital profile based on their own body measurements and body shape, which they can then compare with the dimensions of the clothes to see how they will fit them. Customers are also offered the opportunity to visually compare the size of products they want to buy with their own favorite garments.
Andreas Olausson, CEO of Virtusize , can understand the expectations from European consumers and believes that it will become more common for European fashion retailers to introduce virtual fitting rooms in the future.
- Virtual fitting rooms are a very abstract concept in the European market today. But Klarna’s survey confirms that there is a clear will among consumers to gain a better understanding of the size and how the clothes will fit. In the Asian market, we have seen that virtual fitting rooms reduce the return share and increase customer satisfaction. Today, it would be unthinkable for Asian fashion houses not to offer their customers a tailor-made digital shopping experience, says Andreas Olausson.
Sunday nights are the most popular time to shop fashion
After analyzing millions of Swedish fashion purchases, Klarna has been able to determine that the most popular time to shop is on Sunday evenings, between 19 and 20. As many as two thirds (67%) of purchases come from mobile phones, and this is much more common among women - men use computers and tablets to a greater extent.
- The fact that many purchases are placed until late Sunday evenings may well find its explanation in that it is an occasion when many are at home to relax before the coming work week. It is also not very strange that the vast majority of Swedes appreciate all the guidance they can get from traders when it comes to choosing the right model and size. Especially now, when the pandemic has affected the opportunities to try on clothes in physical stores, says Viveka Söderbäck, Klarna's expert on consumer behavior .
Stockholmers shop by far the most fashion per person
Klarna's shopping index clearly shows that Stockholmers shop the most per person, and that they spend on average 18% more per person on clothes and shoes than the average Swede. It is also possible to see a clear connection between the counties that shop the most. The three most densely populated counties, Stockholm County, the Västra Götaland region and Region Skåne, are all at the top of the shopping index and above the national average.
- It is clear that e-commerce of fashion is most popular in the most densely populated regions around the country's three largest cities, despite the concentration of well-stocked physical stores being high. This may be due to a high interest in fashion among city dwellers and that online shopping is becoming an increasingly attractive complement to physical stores. This may be related to precautionary measures during the corona pandemic, at the same time as the online stores are getting better at presenting their range and that they offer flexible and fast delivery alternatives, says Viveka Söderbäck.
* The statistics come from Klarna's payment solutions between March 21 and September 21, 2020. Klarna handles approximately half of the transactions for Swedish e-commerce
** Klarna performed during a representative survey in collaboration with Cint among 1,067 Swedish consumers
For more information
Johan Gustafsson,
Head ofCommunications Klarna0728558617
johan.gustafsson@klarna.com
About Klarna
Klarna is one of the world's leading payment providers and a fully licensed bank, which wants to revolutionize payments and banking services, and create the smoothest possible shopping experience for both consumers and merchants. The company was founded in Stockholm in 2005, and with a current valuation of SEK 53 billion is Europe's most highly valued private fintech company, and one of the highest valued private fintech companies in the world. Klarna offers consumers the opportunity to pay now, pay later or split the payment over time, which provides a simple, secure and smooth shopping experience everywhere. Klarna currently has 200,000 affiliated dealers, 3,000 employees and is active in 17 countries. Among Klarna's retailers are brands such as H&M, IKEA, Expedia Group, ASOS, Michael Kors, Nike, Superdry, Sephora, Samsung, Zara, Boozt, Sonos and Daniel Wellington, which, through Klarna's innovative shopping experience, offers services that extend beyond payments, and gives consumers the opportunity to take control of their personal finances. For more information, visit klarna.com.
The original article :
Global online payments company “Klarna” from Sweden featured Virtusize in their latest news release.
In this article about the strong growth of fashion sales online in Europe and Sweden in particular, our CEO Andreas spoke with Klarna about the future of user expectations and shopping behavior.
The following is an excerpt from Klarna’s official news publication, translated and reprinted.
The original text is in Swedish, but the following is translated into English. Please have a look!
Clothing sales online are increasing sharply - but Swedes want better help finding the right size
Stockholm, October 9 - During the corona pandemic, online clothing sales have increased significantly. But almost all Swedes who bought clothes online have at some point experienced that the clothes they bought do not fit as expected. The solution can be virtual test rooms that are currently succeeding in Asia.
Statistics from Klarna * show that online sales of clothing and footwear increased by 57% during the corona pandemic compared with the corresponding period last year, and the trend continued in the autumn with a 61% increase in sales in September. At the same time, a recent survey ** shows that about half (46%) do not feel that they get good enough help in finding the right size and almost everyone (95%) who bought clothes online at some point has experienced that the size did not fit as expected.
The vast majority of Swedish fashion shoppers have expectations of better aids in the future. Seven out of ten (69%) would already like to try on clothes in a virtual test room to see with technical aids how the clothes fit to get the right size. As many as eight out of ten (82%) expect it to become more common among online stores in the future.
Virtusize is a Swedish company that provides virtual fitting rooms and which in recent years has grown explosively, especially in the Asian market. The company's services are used today in about a fifth of all Japanese fashion purchases online, but also by well-known Swedish brands such as Acne and Nudie. With Virtusize, customers can create a personal digital profile based on their own body measurements and body shape, which they can then compare with the dimensions of the clothes to see how they will fit them. Customers are also offered the opportunity to visually compare the size of products they want to buy with their own favorite garments.
Andreas Olausson, CEO of Virtusize , can understand the expectations from European consumers and believes that it will become more common for European fashion retailers to introduce virtual fitting rooms in the future.
- Virtual fitting rooms are a very abstract concept in the European market today. But Klarna’s survey confirms that there is a clear will among consumers to gain a better understanding of the size and how the clothes will fit. In the Asian market, we have seen that virtual fitting rooms reduce the return share and increase customer satisfaction. Today, it would be unthinkable for Asian fashion houses not to offer their customers a tailor-made digital shopping experience, says Andreas Olausson.
Sunday nights are the most popular time to shop fashion
After analyzing millions of Swedish fashion purchases, Klarna has been able to determine that the most popular time to shop is on Sunday evenings, between 19 and 20. As many as two thirds (67%) of purchases come from mobile phones, and this is much more common among women - men use computers and tablets to a greater extent.
- The fact that many purchases are placed until late Sunday evenings may well find its explanation in that it is an occasion when many are at home to relax before the coming work week. It is also not very strange that the vast majority of Swedes appreciate all the guidance they can get from traders when it comes to choosing the right model and size. Especially now, when the pandemic has affected the opportunities to try on clothes in physical stores, says Viveka Söderbäck, Klarna's expert on consumer behavior .
Stockholmers shop by far the most fashion per person
Klarna's shopping index clearly shows that Stockholmers shop the most per person, and that they spend on average 18% more per person on clothes and shoes than the average Swede. It is also possible to see a clear connection between the counties that shop the most. The three most densely populated counties, Stockholm County, the Västra Götaland region and Region Skåne, are all at the top of the shopping index and above the national average.
- It is clear that e-commerce of fashion is most popular in the most densely populated regions around the country's three largest cities, despite the concentration of well-stocked physical stores being high. This may be due to a high interest in fashion among city dwellers and that online shopping is becoming an increasingly attractive complement to physical stores. This may be related to precautionary measures during the corona pandemic, at the same time as the online stores are getting better at presenting their range and that they offer flexible and fast delivery alternatives, says Viveka Söderbäck.
* The statistics come from Klarna's payment solutions between March 21 and September 21, 2020. Klarna handles approximately half of the transactions for Swedish e-commerce
** Klarna performed during a representative survey in collaboration with Cint among 1,067 Swedish consumers
For more information
Johan Gustafsson,
Head ofCommunications Klarna0728558617
johan.gustafsson@klarna.com
About Klarna
Klarna is one of the world's leading payment providers and a fully licensed bank, which wants to revolutionize payments and banking services, and create the smoothest possible shopping experience for both consumers and merchants. The company was founded in Stockholm in 2005, and with a current valuation of SEK 53 billion is Europe's most highly valued private fintech company, and one of the highest valued private fintech companies in the world. Klarna offers consumers the opportunity to pay now, pay later or split the payment over time, which provides a simple, secure and smooth shopping experience everywhere. Klarna currently has 200,000 affiliated dealers, 3,000 employees and is active in 17 countries. Among Klarna's retailers are brands such as H&M, IKEA, Expedia Group, ASOS, Michael Kors, Nike, Superdry, Sephora, Samsung, Zara, Boozt, Sonos and Daniel Wellington, which, through Klarna's innovative shopping experience, offers services that extend beyond payments, and gives consumers the opportunity to take control of their personal finances. For more information, visit klarna.com.
The original article :
Global online payments company “Klarna” from Sweden featured Virtusize in their latest news release.
In this article about the strong growth of fashion sales online in Europe and Sweden in particular, our CEO Andreas spoke with Klarna about the future of user expectations and shopping behavior.
The following is an excerpt from Klarna’s official news publication, translated and reprinted.
The original text is in Swedish, but the following is translated into English. Please have a look!
Clothing sales online are increasing sharply - but Swedes want better help finding the right size
Stockholm, October 9 - During the corona pandemic, online clothing sales have increased significantly. But almost all Swedes who bought clothes online have at some point experienced that the clothes they bought do not fit as expected. The solution can be virtual test rooms that are currently succeeding in Asia.
Statistics from Klarna * show that online sales of clothing and footwear increased by 57% during the corona pandemic compared with the corresponding period last year, and the trend continued in the autumn with a 61% increase in sales in September. At the same time, a recent survey ** shows that about half (46%) do not feel that they get good enough help in finding the right size and almost everyone (95%) who bought clothes online at some point has experienced that the size did not fit as expected.
The vast majority of Swedish fashion shoppers have expectations of better aids in the future. Seven out of ten (69%) would already like to try on clothes in a virtual test room to see with technical aids how the clothes fit to get the right size. As many as eight out of ten (82%) expect it to become more common among online stores in the future.
Virtusize is a Swedish company that provides virtual fitting rooms and which in recent years has grown explosively, especially in the Asian market. The company's services are used today in about a fifth of all Japanese fashion purchases online, but also by well-known Swedish brands such as Acne and Nudie. With Virtusize, customers can create a personal digital profile based on their own body measurements and body shape, which they can then compare with the dimensions of the clothes to see how they will fit them. Customers are also offered the opportunity to visually compare the size of products they want to buy with their own favorite garments.
Andreas Olausson, CEO of Virtusize , can understand the expectations from European consumers and believes that it will become more common for European fashion retailers to introduce virtual fitting rooms in the future.
- Virtual fitting rooms are a very abstract concept in the European market today. But Klarna’s survey confirms that there is a clear will among consumers to gain a better understanding of the size and how the clothes will fit. In the Asian market, we have seen that virtual fitting rooms reduce the return share and increase customer satisfaction. Today, it would be unthinkable for Asian fashion houses not to offer their customers a tailor-made digital shopping experience, says Andreas Olausson.
Sunday nights are the most popular time to shop fashion
After analyzing millions of Swedish fashion purchases, Klarna has been able to determine that the most popular time to shop is on Sunday evenings, between 19 and 20. As many as two thirds (67%) of purchases come from mobile phones, and this is much more common among women - men use computers and tablets to a greater extent.
- The fact that many purchases are placed until late Sunday evenings may well find its explanation in that it is an occasion when many are at home to relax before the coming work week. It is also not very strange that the vast majority of Swedes appreciate all the guidance they can get from traders when it comes to choosing the right model and size. Especially now, when the pandemic has affected the opportunities to try on clothes in physical stores, says Viveka Söderbäck, Klarna's expert on consumer behavior .
Stockholmers shop by far the most fashion per person
Klarna's shopping index clearly shows that Stockholmers shop the most per person, and that they spend on average 18% more per person on clothes and shoes than the average Swede. It is also possible to see a clear connection between the counties that shop the most. The three most densely populated counties, Stockholm County, the Västra Götaland region and Region Skåne, are all at the top of the shopping index and above the national average.
- It is clear that e-commerce of fashion is most popular in the most densely populated regions around the country's three largest cities, despite the concentration of well-stocked physical stores being high. This may be due to a high interest in fashion among city dwellers and that online shopping is becoming an increasingly attractive complement to physical stores. This may be related to precautionary measures during the corona pandemic, at the same time as the online stores are getting better at presenting their range and that they offer flexible and fast delivery alternatives, says Viveka Söderbäck.
* The statistics come from Klarna's payment solutions between March 21 and September 21, 2020. Klarna handles approximately half of the transactions for Swedish e-commerce
** Klarna performed during a representative survey in collaboration with Cint among 1,067 Swedish consumers
For more information
Johan Gustafsson,
Head ofCommunications Klarna0728558617
johan.gustafsson@klarna.com
About Klarna
Klarna is one of the world's leading payment providers and a fully licensed bank, which wants to revolutionize payments and banking services, and create the smoothest possible shopping experience for both consumers and merchants. The company was founded in Stockholm in 2005, and with a current valuation of SEK 53 billion is Europe's most highly valued private fintech company, and one of the highest valued private fintech companies in the world. Klarna offers consumers the opportunity to pay now, pay later or split the payment over time, which provides a simple, secure and smooth shopping experience everywhere. Klarna currently has 200,000 affiliated dealers, 3,000 employees and is active in 17 countries. Among Klarna's retailers are brands such as H&M, IKEA, Expedia Group, ASOS, Michael Kors, Nike, Superdry, Sephora, Samsung, Zara, Boozt, Sonos and Daniel Wellington, which, through Klarna's innovative shopping experience, offers services that extend beyond payments, and gives consumers the opportunity to take control of their personal finances. For more information, visit klarna.com.
The original article :
